Your Brand is More Than a Logo
Our wise leader, Cory Savage, was featured as the “Last Word” in Milwaukee BizTimes. Here’s a snippet of his article:
“At its core, your brand is the entire essence of your company. It’s found everywhere, from your online presence to your office décor to the tone of your voice when answering the phone. It’s what drives you and your employees and is instilled in every internal and external communication you offer to the world.
“To create an effective brand, you must dive into the deep, sometimes scary, depths of your company and truly understand why your organization exists. Why do people – your customers and your employees – choose you? Perhaps more importantly, why do they stay?”