Reflection: The 2014 Brand New Conference
Joel, one of our designers, attended the Brand New Conference, and he’s got plenty of things to share with brand folk. Read on:
In September, Mark and I attended the 2014 Brand New Conference in Chicago. The event featured 20 speakers from around the world, speaking to their personal philosophy on brand design and sharing recent work.
Throughout the conference, certain themes seemed to be consistent in the speakers’ presentations. I’ve boiled them down to three major lessons about branding that I took away from the two days:
1. BE INSPIRED
Draw inspiration from a client’s culture and history during a rebrand.
2. SHOW YOUR WORK
Show and explain your process – it allows your client to further understand and appreciate your final designs.
3. SHARE WITH OTHERS
If you can hand off your work for others to use, it can be more rewarding than achieving the original designs.
Joel will be posting to share his ideas from the 2014 Brand New Conference, so be sure to check back!