Digital Advertising Summit ’15 [#MUISS]
Savage sends a couple of our people to Marquette’s annual Digital Advertising Summit – here’s our favorite takeaways, organized by speaker.
Joan Malcheski / Green Bay Packers
On connecting with people:
> Create super-personalized content to meet the needs of unique groups within your community.
Jiri Marousek / AOPA
On building a social community:
> Open your eyes; capture & curate a good story when you see it.
Pat Chambers / BuzzFeed
On personalizing content:
> “The more specific the content, the more sharable it is.”
Christine Luby / Pinrose
On building a voice for your brand:
> Be authentic; brands can and should have a human personality.