3 Quick Ways to Improve Search Rankings – Right Now
Not doing any SEO work at all means you’re basically relying on Google’s robots to figure out what your web content is about. Do you trust robots? You shouldn’t. Instead, you should use SEO to help the robots understand your content. You’ll need a quick 15 minutes and access to your website’s CMS.
Wait! What’s a CMS? It’s a Content Management System – an easy-to-use interface that stands between you and your website’s code.
Ready? Here’s 3 SEO tactics for you:
1. Research & Add Keywords
To uncover your keywords, you need to do serious research. In a pinch, just imagine how people might search the web for something that exists on a specific page of your website.
Let’s say you’re a purveyor of rocks – you work for Rockz Unlimited, the company we made up for a post on content marketing. People who need rocks might search “landscape rocks” or “gravel delivery.”
Those are keywords!
Use your writing skills to make sure keywords are incorporated into important pages on your website. It should be very natural. Search engines can tell when you’re faking it and loading in keywords that you don’t need.
Start with the first sentence on your About page:
“When you need service that’s solid as a rock, Rockz Unlimited is your source.”
Here’s that same intro, optimized with our keyword:
“Rockz Unlimited is your source for landscape rocks. Our service is solid as a rock!”
Do you use a WordPress CMS? You’re in luck! The next 2 steps are going to be easy. If you don’t have one already, go ahead and install an SEO plug-in. Your web developer can help get you set it up.
2. Fill in a Page Title
The “Page Title” is that blue text Page Name | Company Name that appears in search results:
It helps you tell Google and searchers what a page is about. Search engines like Google will autofill the page title – but it might not be the description you want. For internal pages, like About Us, the autofill looks like:
About Us | Rockz Unlimited
That title isn’t as informational as it could be. Instead, use keywords to build a more searchable page title:
Landscape Rocks & Gravel Delivery | Rockz Unlimited
There you go! Handled.
3. Fill in a Page Description
The “Page Description” is the light gray description that appears in search results. It looks like this:
By default, search engines can grab the first [or most relevant] 160 characters of any page’s content to use as a description. That’s not the worst. But you can help Google choose the text that appears with a custom description. It’s a cleaner experience for the searcher, which means they’re more likely to read your content. Woo!
Ready to work together? Savage is your go-to for the heavy SEO research and execution.