“Lutz drink” is a tagline that practically wrote itself. Owner Mark Lutz created one of the best Bloody Mary mixes in Wisconsin. We named it Lutz Bloody Mary Mix–well, for obvious reasons–but also because of its versatility when thinking ahead to a website and future beverage concoctions. We kept a simple, yet distinguishable design for the label, creating something that would make a bold impression on the shelves and show off the premium mixture inside. Further, we designed collateral and new menu boards that are on display at the West Allis Cheese and Sausage Shoppe locations in West Allis and the Milwaukee Public Market.