IOI Loders Croklaan needed to make an impact at IFT15 – a major event in the food industry. To promote the company’s Go No PHO trans-fat removal campaign, Savage designed an IOI Loders café. The café menu and in-booth signage – and a 300′ escalator graphic – were inspired by a real hand-drawn chalkboard.
On the IFT15 floor, IOI Loders used the aroma of fresh bakery and coffee to bring in passers-by. The booth layout guided hungry attendees straight to IOI Loders product experts – the baristas! IOI Loders captured a record 165+ leads at IFT15.