When Drink Wisconsinbly decided it was time to grow up (just a little), they called up Savage to help them develop digital and social strategy. With a massive audience of superfans, DW proved they could engage Wisconsinites and wannabes––but some solid strategy would help them get in front of people who had yet to delight in the convivial Drink Wisconsinbly brand.
As DW grew up, so did their goals. They loved our creative concepts and asked for more of the good stuff when they introduced the evolving spokes of their brand, being their new pub location right outside the Fiserv Forum and their very own “taste of Wisconsin in a bottle”––DW Brandy. We created a vintage label design, as well as a fun-loving voice and live action + animation video to tell their story.