Downtown Waukesha knew they were due for some refreshment. But, once they started discovering their own quirky, energetic personality, they realized their current logo wasn’t doing them justice. We gave them an electric logo and bright primary color palette to express the energy that was happening with all of their new events, and some unique, creative quips for their city signage. Since their revitalization, Downtown Waukesha has seen a twenty-percent increase in desirable new businesses moving in!
“Savage showed us that a brand is more than just a logo.” – Jeff Fortin, City Planner