Villa St. Francis

Winning over the mature market doesn't come easily.  When Villa St. Francis came to Savage to refresh their overall brand and appeal, we were concerned that we didn't have the expertise and know-how to take on such as task.   But Villa believed in our philosophy and knew we loved solving problems, no matter what it entailed.

We went to work doing research.  We engaged industry leader, Varsity Branding who were able to provide us with detailed focus groups and guidance on what the decision making process truly is when choosing an assisted living center.  With all clients, if there is research or strategy to be had, we will go out and hire help, in this case working with the the industry leader was a no-brainer.

Savage quickly developed a strategy plan and has positioned Villa for growth not only in market awareness but most importantly bed counts.   We went to work producing documentary style, story-telling videos and implemented them into a Wordpress CMS website that has been extremely well received by Villa and its associates.