SoulBoxer Cocktail Co.

BrandCopywritingPackagingPhotographyPrintSocialVideoWeb Design

Doug and Jason had perfected a Brandy Old Fashioned recipe – and the entrepreneurs needed a brand as iconic as WI’s signature cocktail. Savage created “SoulBoxer” to represent an era of supper clubs and corner bars as well as the guys’ commitment to a high-quality drink.

Savage used that dark and unexpected SoulBoxer brand to embolden our web design and product labels/boxes. Savage is also behind the company’s Facebook strategy and hyper-targeted Facebook content.

Package Design

Branding

Website

Social Media

Video Vignette

Photography