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Cerebral Palsy of Mideast Wisconsin started back in 1954. They’re kind, generous, and support clients with a broad spectrum of disabilities – not only cerebral palsy. To reach all clients and caregivers, the non-profit asked us for a bright, open brand. Savage uncovered a name that was just right: Covey.

The word “covey” means “group” or “community.” It’s perfect, because Covey keeps community at its heart! Savage designed a look to match, and refreshed all the non-profit’s materials. Covey appeals to more clients and caregivers than ever before!




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