Doug and Jason had just perfected an old-fashioned recipe–and bottled it. Their next step was to build a brand as iconic as Wisconsin’s signature cocktail. We named it, branded it, and we’ve exercised due diligence in drinking it–you know, for research purposes. We’re also the voice, photography, and strategy behind the guys’ hyper-targeted social media content and campaigns, resulting in 150% increase in followers. To date, over one million SoulBoxer Brandy and Bourbon Old Fashioneds have been enjoyed.