Roses are Red, Rosés are Blue…

French Blue Wine

When winemaker Stephanie Rivin made a French rosé that she wanted to be enjoyed throughout America, her business partner, Roger Scommegna contacted Savage to develop a story and community around the product. We traveled to Stephanie and Roger’s stomping grounds of Booneville, CA, to discover the key elements about French Blue and Stephanie, herself. We established a fresh social presence, engaging a new audience with contests and interactive posts that included animated graphics and videos generating excitement for the brand’s launch. We also designed a clean, simple website for retailers and distributors.

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