Social Media Is Nothing More Than Social Competition, Right?
A beer, some wings and the ability to pick Jim’s brain led to this post. He brought up the point of social media being nothing more than social competition and I agree.
Latest Blog Articles
What is the one thing we can do to lose your business?
I have been out there making the rounds, pitching, meeting great people and I want to conduct a little bit of an experiment. Lately, at the end of our presentations, we have started asking a really unique question. ‘What is the one thing we can do to lose your business?“
No Escaping Social Media
However you feel about social media, here is one simple fact: Even if you’re a naysayer who considers these tools inane and a waste of time, a large number of your most influential customers do not.
Never Break The Chain
With so many professionals paying so much attention and money to SEO efforts, I am shocked by a huge mistake I see made repeatedly—site redesigns that break old links.
Like A Virgin
Success isn’t about being perceived as the best at what you do, it’s about being perceived as the only one who does what you do.
A Client’s Perception of a Content Management System
A Content Management System (CMS) is a very powerful and useful feature for a website to have and gives you a lot more control than a static site, but from our experiences in the web design industry many people have several misconceptions about how a CMS will work for them and this can sometimes lead to frustrations and disappointed expectations.
What All PR People Should Know About Journalists
Pointers to pitching stories to the media…
When Enough Is Enough
You’ve just read the first draft of a press release and you can already see where you want to make a few edits. The lead needs more punch. Your audience might not recognize that industry-specific term.
This Time, It’s Personal
In today’s madness of email communication it seems as if personal letters are a thing of the past. What ever happened to the personal thank you note?
Understand What The Customer Wants
Marketers who understand what the aspirational customer wants—and work hard to provide it—will be rewarded with fiercely loyal, responsive, and profitable repeat purchasers.